Couple expressing love and affection

Why It's More Important to Understand Your Partner's Love Language Than Your Own

March 17, 2026 By Dave Kerpen 7 min read
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Here's a problem I see constantly, and it nearly derailed my marriage: we all tend to love others the way we want to be loved.

I'm a words guy. I respond to affirmation. Tell me I did something well, and I'm energized. So for years, I was constantly complimenting Carrie, telling her how amazing she is, hoping she'd feel as good as those words made me feel.

Carrie appreciated it. But it wasn't moving the needle for her. She wasn't actually feeling more loved.

Then I learned about the Five Love Languages, and everything clicked.

The Five Love Languages (Brief Recap)

Gary Chapman's research identified five primary ways people feel loved:

1. Words of Affirmation — verbal compliments, encouragement, appreciation

2. Quality Time — undivided attention, deep conversation, shared experiences

3. Receiving Gifts — thoughtful tokens that show you were thinking of them

4. Acts of Service — doing things to ease their burden or make their life easier

5. Physical Touch — hugs, hand-holding, affection

Most people have one or two primary languages and speak the others less naturally.

The Core Problem: We Express Love in Our Language

Here's the thing I learned: most people express love in the language they understand best, not the language their partner speaks.

So the Words person (me) keeps giving words. The Acts of Service person keeps doing. The Physical Touch person keeps touching. And everyone feels slightly unheard because their partner is speaking a different dialect.

It's like you're both fluent in English, but one person only speaks English and the other only speaks Spanish. You can technically communicate, but there's friction. There's a gap.

This is where my "Platinum Rule" comes in—the core principle from my book The Art of People. The Golden Rule says "treat others as you want to be treated." The Platinum Rule says "treat others as THEY want to be treated."

Same principle, applied to love.

Our Marriage Breakthrough: The Real Story

Carrie's primary love languages are Acts of Service and Quality Time.

This was a revelation. For years, I thought I was loving her by telling her how much I appreciated her. Meanwhile, what she actually needed was for me to make dinner without being asked, to handle the kids' bedtime so she could rest, to put my phone down and actually talk to her—really talk.

Once I understood this, everything changed. I started paying attention to what made her feel most loved: me stepping in to take things off her plate. Me being present.

It didn't happen overnight. I'm a natural words person, so acts of service required intention. But once I started speaking her language, the difference in how she responded was immediate and profound.

She felt seen. Not because I was finally doing the right thing, but because I was finally listening to what she actually needed, not what I assumed she needed.

How to Discover Your Partner's Primary Language

You could take the official assessment together. But here's the shortcut: pay attention.

What do they complain about? When Carrie is unhappy, it's usually because she feels like she's drowning in tasks and we're not connecting. Those are her two love languages right there.

What do they do for others? People tend to give the love they want to receive. If your partner is always bringing you coffee or fixing things around the house, they're probably an Acts of Service person.

What makes them light up? If they seem most alive when you're having deep conversations, they probably crave Quality Time. If they respond big to your thoughtful gestures, they might be a Receiving Gifts person.

Ask directly. The simplest approach: "If you had to pick one way you most feel loved, what would it be?" Sometimes people know. Sometimes they've never been asked.

The Implementation (And Why This Matters in Your Forum)

Once you know your partner's love language, here's what changes: your efforts actually land.

You're not wasting energy on gestures that don't matter. You're focusing on what actually makes them feel secure, valued, and loved.

This is why we built In It Together forums around this principle. Couples come together, often discovering their partner's love language for the first time. They stop guessing. They start listening. And suddenly, the work they're putting in—the conversations, the vulnerability, the effort—translates into real connection.

Your partner doesn't want a generic version of your love. They want your love in a form that speaks to them.

That requires paying attention. That requires empathy. That requires the Platinum Rule in action.

After 20+ years together, Carrie still surprises me with her needs. But I'm listening now. And that makes all the difference.

About Dave Kerpen

Dave is a 4x bestselling author, Inc.com columnist, and the co-founder of In It Together with his wife Carrie. His book The Art of People introduced the concept of the Platinum Rule—a principle that transforms relationships when actually applied.

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